RPR+AI™ is The Colonel's Secret Recipe for Supercharging a Sales Initiative. RPR is real-person revenue with best practices in AI giving you 56 days of real KPIs you never knew were possible. Do it just THREE STEPS. ABC. (And yes, "ABC Always be Closing" still works!)
Why: The average sales role is now paying $130,000 per year or $10,833 per month, before commission, training time, benefits and travel expenses. In the meantime most sales organizations still haven't figured out the post-pandemic return to work efficiencies according to Forbes. If that person isn't on track to yield a targeted 3:1 or 5:1, your math and performance needs help.
It's time for either radical transformation or at least a stirring of the pot to get modern results. Here's what's in RPR+AI for you.
Stage 1: Research & Preparation: (week 1 and 2)
Objective: We ay the groundwork for a targeted and efficient campaign by leveraging AI-driven insights, CRM integration, and strategic planning.
1. AI-Powered Lead Sourcing:
• Identify and segment a list of potential clients or prospects using AI algorithms tailored to the client’s industry and goals.
• Deliver a report outlining the selected target audience, including demographic, firmographic, and behavioral insights.
2. Campaign Strategy Development:
• Develop a customized outreach plan, incorporating AI analytics to identify the most effective messaging, channels, and timing.
• Provide the client with a content calendar and communication templates for review and approval.
• CRM Integration: Integrate the campaign into the client’s CRM (Salesforce, HubSpot, etc.) for seamless tracking of leads and activities.
3. SME (Subject Matter Expert) Alignment:
• Assign a dedicated SME with deep knowledge in the client’s business category to provide expert insights and enhance campaign relevance.
• Conduct a strategy session with the client and SME to refine the campaign’s approach and objectives.
4. Preparation Deliverables:
• AI-sourced lead list with detailed segmentation.
• Comprehensive campaign strategy document.
• Content calendar and outreach templates.
• CRM integration setup and lead tracking protocols.
• SME briefing and strategy session summary.
Stage 2: Campaign Activity & Execution (weeks 3-6)
Objective: Execute a focused 3-week AI-assisted outreach campaign to generate interest, engagement, and qualified leads.
1. AI-Assisted Email Campaigns:
• Launch a 30-day email campaign, utilizing AI to personalize content, optimize send times, and maximize engagement.
• Use a company-provided email address or a third-party @california.com email for professional and consistent outreach.
• Provide weekly updates on open rates, click-through rates, and other key engagement metrics.
2. Appointment Setting:
• Use AI tools to identify optimal times for follow-ups and outreach, facilitating up to 10 scheduled calls with qualified leads.
• Ensure consistent communication and follow-up with prospects, guided by AI-driven insights and the assigned SME.
3. Real-Time Campaign Adjustments:
• Monitor campaign performance in real-time, making necessary adjustments to messaging, timing, or targeting to improve results.
• Provide the client with bi-weekly progress reports and insights into ongoing campaign performance.
4. Execution Deliverables:
• AI-optimized email campaign with weekly performance reports.
• Up to 10 scheduled calls with qualified leads.
• Bi-weekly campaign performance and adjustment reports.
• CRM updates with real-time lead tracking and status reports.
Stage 3: Pipeline Development, Recap & Future Strategy (week 7 & 8)
Objective: Consolidate campaign results, provide actionable insights, and establish a robust sales pipeline for continued success.
1. Pipeline Development:
• Consolidate all qualified leads into a structured sales pipeline within the client’s CRM, categorized by level of interest, potential value, and next steps.
• Provide a detailed analysis of the leads generated, including key insights and recommended follow-up actions.
• Suggested Revenue Goal: Based on campaign performance, suggest a 90-day pipeline target of $30,000 in new revenue, adaptable depending on client feedback, market conditions, and ongoing engagement/next steps.
2. Executive Summary Report:
• Deliver a comprehensive 30-day campaign summary, including an overview of outreach activities, engagement metrics, and key takeaways.
• Highlight successful strategies and areas for improvement, offering recommendations for future campaigns.
3. Strategic Recap Session:
• Conduct a recap session with the client and the assigned SME to review campaign outcomes, discuss the sales pipeline, and strategize next steps.
• Provide a roadmap for continued engagement, focusing on converting leads into long-term clients.
Investment: $7500
Payment terms 50% at week 0, and 50% week 4 upon agreed satisfaction.
It's both! Based on 30 years of proven success and the last three years of AI amazing that has transformed how sales teams work.
• SUCCESS! Our formula has driven success for clients such as ELB Learning, Ducere Global Business School, Bridg.com, Cropstream.com, KWALL, True Family Enterprises, ESPN + more.
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